13 Moodie Street, Farrer

When the owners of 13 Moodie Street prepared to sell, it wasn’t just a transaction. It was the closing of an important chapter. Having moved from Port Macquarie to Canberra, their priority was clear. They wanted a campaign built on honest communication, realistic pricing, and a strategy they could trust.

Their previous experience on the market with other agencies had been disappointing. The home had been significantly overpriced and marketed inaccurately, with misleading features advertised and little communication from the agent. The campaign stalled and was ultimately withdrawn. When they approached Team McCormack, transparency and structure were non-negotiable.

A campaign built for timing and impact

The sellers knew they wanted an early 2026 result. After discussing options, the team recommended aligning with the First Move campaign. January is often underestimated, yet it captures a unique buyer pool of motivated purchasers who missed out the previous year and are actively searching before competition builds.

The property was quoted in the low $1.3m range based on market evidence. Presentation was strong, supported by a partial styling package that elevated the home without replacing the owners’ existing furniture. The sellers were highly engaged in the creative direction, even opting for custom brochure finishes to ensure the marketing matched the home’s aesthetic.

This collaborative approach ensured the campaign felt tailored, not templated.

Negotiation that changed the outcome

The first offer arrived at $1.3m. Rather than rushing to accept, the team used it as leverage to re-engage the buyer pool through a structured pre auction negotiation. Three serious buyers entered the process, with transparent communication maintained at every stage. Each party knew where the market sat and what was required to compete.

Through considered negotiation between all parties, the price was pushed to $1.455m.

In a rare and meaningful twist, the sellers ultimately chose a slightly lower offer over a higher competing bid. The successful buyers were a family relocating for defence service. For the owners, the story behind the purchase mattered. It was a reminder that great outcomes are not always defined by dollars alone.

They achieved a price well above the initial offer and felt proud of who would call the property home next.

Client experience

Following settlement, the sellers highlighted the difference in experience compared to their earlier campaign. Clear updates, honest advice, and structured negotiation restored their confidence in the selling process. They felt supported, informed, and respected at every step.

Result

• Sold prior to auction
• Multiple buyer negotiation
• Final price: $1.455m
• Premium achieved above early offer

This campaign is a strong example of what happens when realistic pricing, strategic timing, and disciplined negotiation come together. It also shows that property decisions are deeply human. Behind every sale is a story, and when handled well, everyone walks away satisfied.

A word from our client

“Anthony provided us with professional, accurate and fact based guidance for our sale decision making. His style was considered, assured, no hype and delivered us a friction free sale experience which exceeded our expectations. At all times Anthony and his team provided us with timely and relevant communications that ensured we were always aware of how the process was proceeding. We would highly recommend Anthony and if the opportunity arose we would use Anthony again without hesitation.”

– Seller, 13 Moodie Street, Farrer