13 Maclean Street, Chisholm

From the moment they decided to sell their home at 13 Maclean Street, Chisholm, the owners knew achieving a strong sale result was important. After considering a number of agents, they ultimately chose Team Martin based on strong rapport, clear communication and confidence in their ability to deliver a well-managed campaign.

Preparing the property for maximum impact

Following initial discussions, the team recommended an auction strategy to maximise buyer engagement and create competitive tension within a shifting market environment.

To strengthen the campaign, minor improvements were coordinated prior to launch, including painting and landscaping work. These enhancements helped improve presentation and ensured the home made a strong first impression.

Building competitive market momentum

The campaign quickly gained traction, attracting approximately 50 groups through inspections over a shortened marketing period. Early buyer engagement exceeded expectations, indicating strong underlying demand for the property.

Due to the level of interest, the decision was made to bring the auction forward, ensuring momentum was maintained and buyer urgency remained high heading into auction day.

A strong result in uncertain market conditions

On auction day, the property attracted significantly stronger interest than initially expected, with 10 registered bidders in attendance, well above the anticipated range of 5–6 bidders.

Competitive bidding quickly developed, with multiple buyers actively pushing the price higher in a strong and energetic auction environment.

The property ultimately sold under the hammer for $920,000, exceeding the reserve of $900,000.

The power of a structured sales process

Even in a changing market, this result demonstrates that a well-executed strategy and strong presentation can still deliver outcomes above expectations.

By bringing the auction forward, leveraging strong early interest, and maintaining consistent marketing exposure, the campaign successfully generated competition and achieved a strong result.