26 Cochrane Crescent, Theodore

After more than three decades in their family home at 26 Cochrane Crescent, Theodore, the owners knew that when the time came to sell, achieving the best possible result was their top priority. After being referred to Team Martin and meeting with several agents, they ultimately chose Team Martin, impressed by their professionalism, clear communication and high-quality presentation.

Building confidence through the right auction strategy

Following detailed discussions around the selling process, Team Martin recommended an auction strategy aligning it with the First Move Auction campaign. By clearly explaining how auctions create urgency, transparency and strong buyer competition, the owners felt confident that this method would maximise the home’s value.

To ensure the property reached the widest possible audience, the sellers selected the largest of the three marketing packages. The campaign included professional photography, twilight photography and a high-quality property video, all designed to showcase the home’s warmth, functionality and standout street appeal.

Team Martin also worked closely with the owners to prepare the home for marketing using their existing furniture and styling, highlighting the beautifully maintained gardens and the pride of ownership built over more than three decades. Having owned the property since 1993, the home presented exceptionally well and created strong emotional appeal for buyers.

Generating strong early buyer momentum

The campaign quickly attracted significant interest, with over 65 buyer groups inspecting the property. High engagement levels resulted in multiple pre-auction offers ranging from $900,000 to $960,000.

Recognising the level of demand and buyer competition, Team Martin made the strategic decision to bring the auction forward, ensuring momentum was maintained and buyer urgency remained high.

Creating competition to exceed expectations

The shortened two-week campaign led to an outstanding auction day result, with a strong crowd in attendance and 10 registered bidders competing. Bidding opened at $870,000 and quickly accelerated, surpassing the reserve price of $980,000.

As competition intensified between multiple buyers, the property ultimately sold under the hammer for $1,033,500.

A suburb record and unexpected milestone

The final result significantly exceeded the original appraisal range of $900,000 to $950,000 and set a new suburb record for a three-bedroom home in Theodore by a substantial margin. The sellers were overwhelmed as bidding passed the one-million-dollar mark, a milestone they never expected to achieve.

How preparation and a proven process deliver premium results

This sale highlights the effectiveness of a structured, process-driven auction strategy combined with strong marketing and buyer engagement. By focusing on maximising competition rather than being limited by comparable sales alone, Team Martin was able to deliver a result that exceeded both market expectations and the seller’s hopes.